1. Introduction
1.1 This Privacy Policy sets out BSH Home Appliances Pte. Ltd.’s (referred to as “BSH”, “we” “our” or “us”) policy and responsibilities in relation to the collection, use, process and disclosure of your personal data.
1.2 By continuing to access and/or use this website(s), mobile application and/or our services and/or our customer care locations and stores, you signify that that you have read, understood and agreed to be bound by the terms and conditions of this Privacy Policy statement and subsequent amendments thereto in respect of BSH’s collection, use, process and disclosure of your personal data.
2. Protection of Personal Data
We are committed to protecting the privacy of your personal data, in accordance with the Personal Data Protection Act (2012) (“PDPA”).
3. What is Personal Data?
Personal data refers to data, whether true or not, about an individual who can be identified from that data; or from that data and other information to which an organisation has or is likely to have access.
4. Personal Data we collect
4.1 We collect personal data from you when you provide consent to us. With your prior consent, the personal data which BSH may collect about you including but not limited to the following:
(a) your name, gender, date of birth, personal identification number, membership information (if applicable), subscription of any products packages, contact billing and/or delivery details such as address, email address and phone number;
(b) your payment information e.g. credit or debit card and/or banking details including the name of the cardholder, card number, billing address and expiry date;
(c) details of the product or service you have purchased, including warranty details;
(d) information which you provide to us for all surveys, service satisfaction, promotions, lucky draws/contests/competitions;
(e) records of our communications with you, including any complaints, requests, claims, service and repair, after-sales services and/or or queries;
(f) your photos, images, videos, CCTV footages and/or personal audio recordings;
(g) your visits to and your activities such as our marketing events at our brand experience centre(s), authorised dealers/distributors retail outlet(s) and/or places determined by us;
(h) information provided by you and/or third parties as part of your job application with us (depending on the role for which you have applied this may include sensitive information, due diligence check and etc);
(i) information in any consumer or product(s) review or comment you publically post on or privately send via our website(s), social media account(s), third party website(s) or mobile application; and
(j) your visits to and activities on our authorised dealers/distributors/retailers/representatives website(s) or retail outlet(s) (including through their online platforms/marketplaces) in connection with our products and services.
5. How do we use of Your Personal Data
5.1 With your prior consent, we will collect and use your personal data for the purpose of carrying out our business including but not limited to the following:
(a) to enable you to access and/or use any service we provide, our website(s) and/or mobile application;
(b) to verify your identify when you access and/or use any service we provide, our website(s) and/or mobile application;
(c) to enhance and update our records in connection with any services you have requested from us;
(d) to process your personal data for purposes such as accounting, billing and auditing;
(e) products and services development;
(f) customer services and administration including registering and managing warranties, responding to complaints, enquiries, comments and requests, performing after-sales services, assessing and responding to consumer or product reviews, lucky draws /contests /competitions, cooking classes and/or culinary events, marketing events, delivery & installation of products by our third party service providers or independent contractors, providing maintenance tips for products, individualised services and/or anything in relation the products, services and/or customer related matters;
(g) surveys, service satisfaction, feedback, market research, sales promotions and marketing activities;
(h) assessing your job application;
(i) technical administration of our website(s) or mobile application; and
(j) complying with laws and our legal obligations.
5.2 If you wish to withdraw your consent to allow us to use your personal data in the future, you may write to us by contacting our Data Protection Officer via email to sgr_v_dpo@bshg.com.
6. Dealing with us anonymously or using a pseudonym
Where it is necessary and lawful, you can deal with us anonymously or use a pseudonym if you wish including when you post a consumer or product review or comment on our products and services. However in many instances, if we unable to identify you or if you do not provide us with your personal data we request for, then we may not be able to provide you with comprehensive/complete information of our products or services, respond to your complaints, enquiries, comments and requests, review, posts, or assess job applications.
7. Disclosure of Your Personal Data
7.1 We work together with a number of third parties including our related companies. We have chosen these third parties carefully to keep your personal data safe. We may need to disclose to, or share your personal data with these third parties, some of which may be located overseas, including but not limited to the following:
(a) to our holding company, subsidiaries, associated, affiliates and/or related companies within BSH group of companies in other jurisdictions;
(b) to third parties such as our authorised agents, representatives, intermediaries, contractors, independent contractors, product dealers/distributors/representatives (including through their online platforms/marketplaces), third party service providers, mobile application service providers, external advisors and consultants to provide services including but not limited to hosting services, programming services, sales and marketing services, data analytics, legal services, media agency services, maintenance and repair of product services and/or customer contact centre services to us and/or for and on our behalf;
(c) to any social media website(s) or mobile application such as Facebook, Instagram and LINE for the purpose to create customised audiences for targeted marketing; and
(d) where disclosure is otherwise authorised or required by courts, arbitrations, tribunals and regulatory authorities in accordance with laws.
8. Quality and Security of Your Personal Data
8.1 We strive to do our best to protect your personal data and take reasonable steps and efforts to ensure that the personal data we collect are accurate, up-to-date and complete, and when being used or disclosed, relevant for the purpose of the use or disclosure. However, please help us to maintain the quality of your personal data by contacting our Data Protection Officer if you believe that the personal data which BSH holds about you may be inaccurate, incomplete, out-of-date or irrelevant.
8.2 We have the necessary security measures in place to protect the personal data we hold against misuse, interference and loss, and from unauthorised access, modification or disclosure. We will also take reasonable steps and efforts to ensure that the personal data disclose, transfer or share with our third party service providers is protected at the same level. But unfortunately, the transmission of information via the internet is not completely secure and safe. Although we will use best reasonable efforts to protect your personal data, we are unable to guarantee the security of your personal data transmitted through this website(s) or mobile application; any transmission is at your own risk.
8.3 In order to keep your information secure, we hold your personal data in an electronic format on a central database held on secure servers which are owned and operated by our related companies, principally located in Singapore, India, China and/or European Economic Area countries. There companies are subject to BSH Group’s corporate guidelines on data protection and information security. Our third party service providers who may also hold or host on the servers or platforms information we collect through the use of their services are subject to obligations to ensure the security of the personal data they process on our behalf. We also hold some personal data in hard copy. These documents are held in secure locations within BSH offices and/or achieve facilities. BSH restricts access to documents containing personal data to those authorised employees who need it for the purpose of conducting BSH business in accordance with this Privacy Policy.
8.4 We encourage you to be careful and protect your personal data when using our website(s) or mobile application. In the event of cyber-crime, loss, or damage of your personal data that is beyond our reasonable control, we will not be held responsible for such actions in any manner whatsoever directly or indirectly.
8.5 If we have provided (or you have chosen) a password which allows you to access various parts of our website(s) or mobile application, you are responsible for maintaining the confidentiality of that password. We request you not to disclose the use of the password to any third party in any manner whatsoever directly or indirectly.
8.6 Our security procedures, if necessary, will be continually enhanced as and when new technology becomes available.
8.7 We also committed not sell or rent your personal data with any third parties.
9. Data processing on the website
9.1 Our website(s) or mobile application uses a browser feature known as “cookies”. When you visit our website(s) or mobile application, our web server(s) will automatically record the following information:
(a) date of the access;
(b) time and length of the access;
(c) URL of the linking website or mobile application;
(d) name of your internet service provider;
(e) websites or mobile application you actually visit;
(f) files accessed;
(g) browser type and version;
(h) operating system;
(i) IP address (anonymised).
9.2 This information is collected via cookies and active components (e.g. JavaScript) which BSH uses to follow the preferences of our visitors and optimize our website(s) or mobile application accordingly. BSH does not attempt to identify you using this information.
9.3 You can reset your browser either to notify you when you receive a cookie, or to refuse to accept cookies. Please note that certain areas of most sites may not function properly if you reject a cookie. Some expire at the end of each session and some remain for longer so that when you return to our website(s) or mobile application, you will have a better user experience. We use cookies to personalise content we send to you and to make our marketing more relevant.
9.4 We also allow Facebook and/or Instagram and/or LINE and/or Google to use third party cookies on our website(s) or mobile application to target advertising to you when you visit our website(s) or mobile application and other social media accounts platforms.
9.5 To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit, www.allaboutcookies.org.
9.6 In order to help us design our website(s) or mobile application appropriately, we may collect usage data relating to your visit to our website(s) or mobile application using analytics cookies and other technologies. As part of this, we record the mouse movements and clicks of randomly selected users of our website(s) or mobile application. Your IP address is anonymised as a matter of course. The resultant log of your use of our website(s) or mobile application is randomly analysed so that we can derive potential improvements for our website(s) or mobile application.
9.7 We use our third party service providers, Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark for the purpose of collecting this usage data.
9.8 Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out.
9.9 Our website(s) or mobile application may also use other web analytics tools and technologies to facilitate the purchase of our products you wish to buy including by connecting you to products available on authorised dealers/distributors/retailers/representatives website(s) or mobile application (including through their online platforms/marketplaces) and to understand your purchasing and other activities on our authorised dealers/distributors/retailers/representatives website(s) or mobile application (including through their online platforms/marketplaces), in connection with our products and services.
9.10 Our website(s) or mobile application may include links to other websites or other mobile application which are not covered by this Privacy Policy and for which BSH has no responsibility. Further we shall not be held responsible for any data entry errors caused by registration or transmission of your personal data provided by you.
10. Newsletter/Update
Our website(s) or mobile application provides the option of subscribing to our newsletter/update of our products, services and special offer and sales promotion. If you subscribe to receive our newsletter, and therefore consent to it being sent to you, your details are solely used in order to send you the newsletter. You can withdraw your subscription at any time by writing to us at bshsgp.service@bshg.com or withdraw it through the relevant link stated in each copy of our newsletter or via our Customer Care Hotline at 1800 - 7825 - 489, where applicable. We will update our database that you have unsubscribed from the newsletter.
11. Direct Marketing and Opting-Out
11.1 Depending on how we collect your personal data and/or interact with you, we may, with your consent where required, communicate with you (e.g. via email, push notification and/or text message (SMS), telephone or via social media account messaging) about our current and new products, services and/or sales promotion and marketing activities.
11.2 Occasionally, we may carry out a survey to help us to understand and identify our customer need and preference, and to improve our product, services and our website(s) or mobile application. You have the right to participate in such survey or chose not to participate at your discretion.
11.3 If you do not wish to receive direct marketing communications from us you may opt-out at any time by notifying us at bshsgp.service@bshg.com or via our Customer Care Hotline at 1800 - 7825 - 489.
12. Your Right to access, complete, correct, update, and transfer your Personal Data
12.1 You may generally access on request personal data which BSH holds about you, and you may request for to correct, update, delete, suspend and/or anonymise your personal data which you believe is inaccurate, out-of-date, incomplete, irrelevant or misleading.
12.2 To make such request, please contact our Data Protection Officer at the particulars provided below. We may need to ask you a few questions in order to verify your identity before we can respond to your request. If we are unable to provide access to, or correct or update your personal data, we will inform you in writing of our reasons and how you may take the matter further if you are not satisfied with our decision.
13. Changes to Privacy Policy
BSH reserves the right to update this Privacy Policy from time to time to reflect changes to our information handling practices or legal obligations in accordance with PDPA. Any changes will be effective from the date that they are posted on this website(s) or mobile application. Please check frequently to see any updates or changes to this Privacy Policy.
14. How long BSH will keep your Personal data
We will take reasonable steps and efforts to ensure that we will keep your personal data for the duration of the contractual obligations or as required by the relevant laws.
15. Protection of minors
If you are below age of majority which is 21 years old, please do not send any of your personal data to us without consent from your parents or legal representatives.
16. Language
This Privacy Policy terms is drawn up in the English language and it may be translated into another language. In the event of any conflict, the English version shall in any event prevail.
17. Contact Details for questions relating to your Personal data
17.1 If you have any questions about how BSH handles your personal data, or if you are concerned that we may have breached your privacy and wish to make a complaint, please put your complaint in writing and send it by mail or email to our Data Protection Officer using the details below. We will investigate your complaint and will notify you of a decision in relation to your complaint as soon as practicable after it has been made.
Data Protection Officer
BSH Home Appliances Pte. Ltd.
11 Bishan Street 21 #04-01
Singapore 573943
Email: sgr_v_dpo@bshg.com